EnglishFESPA.com content now available in 36 languages
Speciality printers worldwide can now access information on the main FESPA website in all the languages spoken by the 37 national FESPA Associations, following an intense programme to localise content on fespa.com. The initiative has used machine translation software to make the last six months of online content more accessible to FESPA’s global community, at a time when free access to industry news, educational features and guidance on best practice and commercial recovery is critical for so many print businesses.
CEO Neil Felton explains: “FESPA serves a global community, and while we have always aimed to offer our core content in English, German and Spanish, it would previously have been cost-prohibitive to translate all content into all the full range of languages spoken by our members. This machine learning approach to localisation, while not perfect, should help many more printers to make extensive use of our expert content, whatever their spoken language.”
Local editing teams at each of FESPA’s national Associations will work to refine technical translations to improve accuracy and readability over time, and all new content will immediately be available in all languages.
The localised versions of the website are accessible using the drop-down menu on the website landing page. In addition to English, German and Spanish, new options include Afrikaans, Arabic, Bengali, Bulgarian, Chinese, Croatian, Czech, Danish, Dutch, Finnish, French, Greek, Hindi, Hungarian, Italian, Japanese, Korean, Nepali, Norwegian, Polish, Portuguese, Romanian, Russian, Serbian, Sinhala, Slovak, Swedish, Tagalog, Tamil, Thai, Turkish, Ukrainian and Urdu.
Neil Felton adds: “Fespa.com already attracts 73,000 page views every month, and we curate the site to provide a valuable source of information, education and inspiration for speciality printers, with a broad range of content from our own experts and external contributors. With this investment, we aim to extend FESPA’s educational value to more printers all over the world, and make FESPA.com a favourite online meeting point for our global print ‘family’, just as our live events bring us together in the real world.”
News
The doors to FESPA Global Print Expo and European Sign Expo 2021, Europe’s leading exhibitions for speciality print and signage, will open in just a few days (12 – 15 October 2021 at the RAI, Amsterdam, The Netherlands). For the first time since Spring 2019, FESPA is welcoming its communities of print service providers and sign makers back to a live event, with a focus on bringing colour back after 18 extraordinary months for these industries.
Elitron will be showcasing the following: Kombo SD+ 31.20: multi-function, digital cutting table with full range of cutting tools for all your digital finishing requirements; Kombo SDC+ 31.20: multi-function, flexible, digital conveyor cutting table with full range of cutting tools for both roll and rigid media and others Elitron Innovations for 2021.
Under the heading ‘New beginnings. New opportunities’, Agfa celebrates the gradual ‘reopening’ of the world and the occasion to present its updated range of inkjet printing solutions live to the European graphic industry at FESPA in Amsterdam (12-15 October).
