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New PRO4 Wins Its First Industry Award

Roland DG's SOLJET PRO4 XR-640 was only presented to the industry in September but has fast become one of the most coveted printer/cutters on the market. Now, the PRO4 has received the industry's recognition as well and has been awarded with the "Best of 2012" prize in the signmaking category at Viscom 2012 in Frankfurt.

The jury explained that the recognition of the PRO4 was based on its range. "With this unit for printing and cutting, Roland DG appeals to professional sign makers with support for their creative work. The XR-640 can be used for the most diverse applications, including stickers, window decorations, banners, posters, textiles, vehicle-wrapping or canvas. We especially praise the possibility of choosing seven- and eight different colours among CMYKLcLm, Light black, white and metallic silver inks - in the machine. The unit sets itself apart by its high quality and absolute precision in the results," said a spokesperson for the jury.

Eli Keersmaekers, CEO of Roland DG Benelux, received the award and was truly excited by the recognition. "The XR-640 is our new flagship and we have very high expectations for it. The jury recognized that the XR-640 is the ideal unit for signmakers, thanks to its great versatility and excellent quality. Therefore, we are very proud to add this award to our record."

The 64-inch SOLJET PRO4 XR-640 combines accelerated print speeds with Roland DG's renowned integrated print/cut technology, an innovative new print head design, both seven- and eight-colour configurations, and new ECO-SOL MAX2 inks in nine colours: cyan, magenta, yellow and black (CMYK), plus light cyan (Lc), light magenta (Lm), white (Wh), metallic silver (Mt) and new light black (Lk).

The XR-640 is designed for volume production while at the same time allowing professionals in the sign graphics market to express their creativity with high-end effects and finishes.

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